Collin Cohen Featured in Fast Company
Registria CEO Collin Cohen, featured in Fast Company, emphasizes that success in Amazon Prime Day sales depends on enhancing the post-purchase experience by collecting customer data through product registration and loyalty programs to enable personalized engagement, boost sales, and foster customer loyalty.
Registria CEO Collin Cohen shares his valuable insights on how Prime Day sales success hinges on post-purchase experience in an article featured on Fast Company. Brands can't personalize well on marketplaces like Amazon. The key is gathering customer data through product registration and loyalty programs to deliver relevant experiences throughout the product's life, leading to increased sales and customer loyalty.
Read the full article on Fast Company: How to maximize your results during Amazon sales events: It’s what you do after the event.
Related
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
The article emphasizes that durable goods brands must break down internal silos and unify their systems to provide seamless, personalized, and efficient customer experiences—highlighting that 52% of customers will switch brands after one bad experience and that quick problem resolution increases customer loyalty by 2.4 times—using examples like a frustrating HVAC registration and warranty process to illustrate the urgent need for integrated, customer-focused solutions like those offered by Registria.
Registria Expands Decision Intelligence Capabilities
Registria has enhanced its OXM Platform with advanced Decision Intelligence capabilities that enable brands to deliver highly personalized, data-driven post-purchase experiences—such as tailored onboarding and concierge services—by intelligently leveraging first-party owner data to improve customer satisfaction, streamline operations, and optimize engagement throughout the entire product ownership lifecycle.
Registria Blog: AI-Related Articles
The Registria Blog features a series of AI-focused articles and interviews, including insights from CEO Collin Cohen on leveraging AI and customer experience technology stacks to enhance brand apps, product ownership, and post-purchase interactions, emphasizing the importance of first-party data and seamless CX tech integration for durable goods brands.
Registria First-Party Data Walkthrough
The Registria First-Party Data Walkthrough details a nine-step simulated customer journey for durable goods manufacturers, illustrating how to transform product registration via Smart QR Codes and a mobile-friendly, pre-populated form into an engaging, data-rich experience that leverages the Concierge personalized portal to collect customer insights, provide tailored resources, and drive post-purchase engagement and revenue opportunities.
News & Events
Registria recently announced the appointment of Dan Beltramo as CEO to drive innovation and growth, hosted a webinar on enhancing post-purchase experiences, featured CEO Collin Cohen in multiple media outlets discussing customer relationships and Prime Day strategies, expanded its OXM platform with advanced decision intelligence for personalized post-purchase interactions, launched the Concierge service, and celebrated its 10-year anniversary.
Registria Celebrates 10 Years
Registria celebrates its 10-year anniversary by reflecting on its transformative journey since 2015 with its award-winning Photoregister™ service, which modernized product registration into a mobile-first experience, resulting in over 45 million onboarding experiences, 24 million preferred communications, up to 180% increase in aftermarket sales, 33% savings on call center hours, and over 30 million personalized SMS interactions, thereby revolutionizing the product ownership experience and strengthening brand-owner connections globally.