Registria Blog: AI-Related Articles
The Registria Blog features a series of AI-focused articles and interviews, including insights from CEO Collin Cohen on leveraging AI and customer experience technology stacks to enhance brand apps, product ownership, and post-purchase interactions, emphasizing the importance of first-party data and seamless CX tech integration for durable goods brands.
AI-Related Blog Posts
As AI gets smarter, where does that leave your app?
By Vipin Hegde, Nov 11, 2025
Futureproof your brand app so it keeps earning attention. When was the last time you actually used a brand app? Maybe it came with your new coffee...
Collin Cohen Featured in Fast Company
By Registria, Jul 17, 2024
Registria CEO Collin Cohen shares his valuable insights on how Prime Day sales success hinges on post-purchase experience in an article featured on...
Registria CEO Collin Cohen Featured in Fast Company
By Registria, Jun 10, 2024
Registria CEO Collin Cohen shares his valuable insights on mastering customer relationships in the digital age in an article featured on Fast...
Building a CX Tech Stack for Durable Goods Brands
By Matt Parsons, Apr 4, 2024
What should you include in a CX Tech Stack? In today's competitive landscape, brands are bombarded with a vast array of technology solutions that...
Registria CEO Collin Cohen Featured in Authority Magazine
By Registria, Feb 2, 2024
In an interview with Authority Magazine, Registria CEO Collin Cohen shares his valuable insights on how AI is reshaping product ownership. From...
From Siloed to Seamless: Optimizing a Durable Goods Tech Stack
By Vipin Hegde, Jan 23, 2024
How to Build (or Re-Build) a CX Tech Stack for Greater Customer Experience. When it comes to delivering an exceptional customer experience (CX), the...
AI fueled by First-Party Data
By Amran Alisday, Oct 12, 2023
Unlocking the Real AI Potential: Improving product ownership interactions with first-party data. You’ve probably seen firsthand how a lack of...
AI in the Ownership Experience
By Andrea Gioia, Sep 14, 2023
Unlocking the Real Potential: The Power of AI Application Beyond the Hype. The foundation for successful Ownership Experiences (OX) is customer data;...
Related
Collin Cohen Featured in Fast Company
Registria CEO Collin Cohen, featured in Fast Company, emphasizes that success in Amazon Prime Day sales depends on enhancing the post-purchase experience by collecting customer data through product registration and loyalty programs to enable personalized engagement, boost sales, and foster customer loyalty.
Registria Expands Decision Intelligence Capabilities
Registria has enhanced its OXM Platform with advanced Decision Intelligence capabilities that enable brands to deliver highly personalized, data-driven post-purchase experiences—such as tailored onboarding and concierge services—by intelligently leveraging first-party owner data to improve customer satisfaction, streamline operations, and optimize engagement throughout the entire product ownership lifecycle.
From Siloed to Seamless: Optimizing a Durable Goods Tech Stack
The article discusses how durable goods brands can optimize their customer experience (CX) tech stack—focusing on the post-purchase Ownership Experience—by integrating customer-centric, omnichannel technologies that leverage shared customer data to deliver personalized, convenient, and seamless interactions, emphasizing that technology should enable CX goals rather than be adopted for its own sake amid rapidly changing customer expectations and digital transformation challenges.
Building a CX Tech Stack for Durable Goods Brands
The article outlines how durable goods brands can build a customer experience (CX) tech stack focused on optimizing the post-purchase Ownership Experience by integrating point solutions like product registration platforms for personalized engagement and branded or generic extended service plan providers to increase loyalty, revenue, and proactive support.
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
The article emphasizes that durable goods brands must break down internal silos and unify their systems to provide seamless, personalized, and efficient customer experiences—highlighting that 52% of customers will switch brands after one bad experience and that quick problem resolution increases customer loyalty by 2.4 times—using examples like a frustrating HVAC registration and warranty process to illustrate the urgent need for integrated, customer-focused solutions like those offered by Registria.
What is the Ownership Experience (OX)?
The Ownership Experience (OX) refers to the comprehensive emotional and physical journey a customer undergoes from purchasing a durable product through its entire lifecycle, encompassing product interactions, support, and services, which, when prioritized by brands, leads to improved customer engagement, reduced churn, enhanced support metrics, and new or expanded revenue channels by fostering stronger, personalized, and relevant relationships with product owners.