Registria Expands Decision Intelligence Capabilities
Registria has enhanced its OXM Platform with advanced Decision Intelligence capabilities that enable brands to deliver highly personalized, data-driven post-purchase experiences—such as tailored onboarding and concierge services—by intelligently leveraging first-party owner data to improve customer satisfaction, streamline operations, and optimize engagement throughout the entire product ownership lifecycle.
Enhancements to Registria’s OXM Platform allow brands to improve post-purchase interactions by better personalizing the experiences they offer customers throughout the product ownership lifetime.
Denver, CO – Nov. 2, 2023 — Registria, a product ownership experience technology company, announced additional Decision Intelligence (DI) capabilities to its OXM Platform. These latest innovations will enable brands to provide even more highly personalized and meaningful post-purchase experiences, thereby increasing customer satisfaction and value to brands and consumers while streamlining brand operating costs.
Collin Cohen, Chief Executive Officer of Registria, stated: "Decision intelligence offers a lens which helps brands make smarter, data-driven choices. By expanding our OXM platform with deeper Decision intelligence, we're more than enhancing product experiences — we're revolutionizing the depth and impact of every post-purchase interaction."
Registria’s OXM Platform intelligently captures, consolidates, validates, and applies logic to first-party owner data, guiding each owner through one or multiple personalized, relevant experiences. By using real-time feedback and insights, the OXM Platform is optimized to predict and continuously improve the post-purchase experience. The OXM Platform distinguishes between new and returning patrons and applies decision intelligence to serve the most relevant journeys for the user. For example, new users are seamlessly guided through the Owner Identification journey for product registration and onboarding, while existing registered owners go directly to the Concierge experience specific to their product and its brand. Concierge is Registria’s tailored smart web-based guide, where product owners get on-demand access to what they need for their product, including product materials, personalized support, exclusive offers, and more, making engagement fast and easy through every phase of the product ownership lifecycle.
Beyond new and returning user recognition, the OXM Platform also has the ability to identify and display additional products owned by the user, along with those products’ relevant journeys. Beyond advanced decision-making, Registria’s OXM Platform now offers tailored experiences suitable for over 65 global locales, ensuring every user feels at home regardless of their location. New post-purchase journeys have also been incorporated into Registria’s OXM Platform, including product review requests and brand app awareness notifications, helping brands maintain active engagement with their customers post-sale.
Cohen added: "With every touchpoint, we aim to deepen the bond between brands and consumers, making every post-purchase interaction not just a transaction, but a positive experience."
About Registria
Registria bridges the gap between brands and product owners at every ownership stage by transforming traditional product registration into digital onboarding experiences and guiding dynamic post-purchase interactions. With built-in decision intelligence, Registria's Ownership Experience Management (OXM) Platform provides an extensive and rich solution that captures and consolidates owner data and enables personalized ownership journeys from onboarding to customer support, emphasizing scalability and seamless integration with other major applications. Serving over 140 leading brands across 65 locales worldwide ranging from home appliances, consumer electronics, outdoor recreation, and more, Registria empowers brands to consistently provide meaningful post-purchase interactions, enhance customer satisfaction and reinforce brand loyalty through advanced technology and data analytics.
For more information, visit registria.com.
Press Contact:
Brian Price
Related
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
The article emphasizes that durable goods brands must break down internal silos and unify their systems to provide seamless, personalized, and efficient customer experiences—highlighting that 52% of customers will switch brands after one bad experience and that quick problem resolution increases customer loyalty by 2.4 times—using examples like a frustrating HVAC registration and warranty process to illustrate the urgent need for integrated, customer-focused solutions like those offered by Registria.
Why Centralizing Ownership Resources Is Essential for Consumer Brands
Centralizing ownership resources into a single, personalized customer hub reduces friction by providing easy access to relevant product information and support, enhances self-service experiences expected by 79% of consumers, and fosters long-term brand loyalty by maintaining engagement throughout the entire product lifecycle.
As AI gets smarter, where does that leave your app?
As AI-powered assistants increasingly handle tasks like troubleshooting, reordering, and maintenance across devices without user effort, traditional brand apps—once valued as digital twins offering convenience and engagement—are becoming obsolete, prompting companies to futureproof their apps as consumer behavior shifts toward AI-driven interactions, with over half of consumers already using generative AI and billions in spending expected to flow through AI-powered systems by 2028.
Building a CX Tech Stack for Durable Goods Brands
The article outlines how durable goods brands can build a customer experience (CX) tech stack focused on optimizing the post-purchase Ownership Experience by integrating point solutions like product registration platforms for personalized engagement and branded or generic extended service plan providers to increase loyalty, revenue, and proactive support.
Smart Ownership Experiences
The Smart Ownership Experiences (Smart OX) approach leverages an intelligent, data-driven platform to create personalized, two-way engagement and meaningful interactions throughout all stages of product ownership, resulting in richer customer experiences, higher satisfaction, increased lifetime value, and greater financial gains for brands through enhanced onboarding, immediate fulfillment, and ongoing opportunities for cross-selling and upselling.
The Future of Ownership Experiences
The article discusses how brands can elevate the ownership experience by providing customers with instant access to product information and support throughout the product lifecycle, emphasizing the importance of personalized, data-driven engagement post-purchase to meet rising consumer expectations and remain competitive, highlighting challenges in data collection and application, and introducing Registria's Concierge solution as a transformative approach to modernize product registration and enhance customer experience.