Navi Inc

Top Customer Engagement Solution for Durable Goods

Registria's Ownership Experience Management (OXM) Platform enables durable goods brands to deliver personalized, data-driven customer engagement by linking verified product ownership to real-time intelligent decision-making through a rules engine, a branded digital Concierge hub, and seamless API integrations with major CRM and marketing tools to optimize support, offers, and content delivery throughout the product ownership lifecycle.

The Ownership Experience Management (OXM) Platform

Registria's Ownership Experience Management (OXM) Platform is designed to help durable goods brands deliver personalized experiences at scale, powered by data and engineered for performance.

Turn Signals and Data into Personalized, Relevant Experiences

The OXM Platform leverages real-time, intelligent decision making to provide exceptional product ownership experiences. Key features include:

  • Know who bought what: The platform uses data collected at product registration to link each product to a verified person, enabling targeted engagement.
  • Spot what they need: Ownership signals such as warranty status, product type, and purchase timing are collected and analyzed to determine the next best action.
  • Guide the next step: The platform decides the optimal experience for each customer, delivering support, content, registration, or offers through Concierge or via API integration with existing systems.

Technology Behind the Platform

Rules Engine: Intelligence in Motion

The Rules Engine is the core of every personalized journey, using real-time logic based on millions of ownership data points to respond to customer actions. Benefits include:

  • Responding based on actual customer behavior
  • Proactively delivering offers, messages, or support
  • Using ownership data to make every interaction relevant

Concierge: A Digital Hub Customers Use

Concierge provides a branded, helpful experience from day one. It can be launched via QR code or product link and guides owners through registration, support, and accessory purchases. Features include:

  • Reducing support contacts with self-serve tools
  • Increasing repeat purchases and reviews
  • Supporting sustainability by reducing printed materials

API Integrations: Built to Fit Your Tech Stack

The OXM Platform integrates with tools such as Salesforce, Shopify, Zendesk, Adobe, HubSpot, and Klaviyo. Open APIs ensure ownership data flows across teams, and journeys can be embedded directly into your site or app. Advantages include:

  • Syncing customer data across marketing, support, and operations
  • Connecting to over 100 tools for faster workflows
  • Saving internal development time and accelerating go-lives

Global Scale & Compliance

The OXM Platform offers secure, localized infrastructure, adapting data storage, formats, and compliance to customer locations. It supports over 65 locales and complies with major privacy standards like GDPR and CCPA, enabling global launches without extra legal overhead.

  • Enter new markets without legal complexity
  • Reduce compliance burdens
  • Support 65+ locales without additional setup

Support, Engage, and Grow Your Customer Base

With Concierge and the OXM Platform, brands can drive more data collection, deeper loyalty, and stronger post-purchase experiences without added friction.

Outcomes You Can Achieve

  • Identify more customers
  • Offer digital product resources
  • Collect more reviews
  • Increase revenue
  • Sell product protection plans
  • Decrease call center volumes
  • Capture customer insights