Registria Post-Purchase Experience Platform
Registria's Post-Purchase Experience Platform transforms static product ownership into a dynamic, AI-driven engagement system that identifies every product owner, delivers personalized support and timely offers through a branded hub, captures valuable first-party data, and fosters lasting customer loyalty and increased lifetime value.
Transform product ownership from static to dynamic by identifying every product owner and delivering AI-powered, post-purchase experiences that drive loyalty and lifetime value.
Give Essential Experiences. Get Essential Insights.
Turn the post-purchase experience into lasting relationships. Concierge is a branded hub where product owners get support and resources, and you get the data and engagement you've been after.
Personalized Post-Purchase Experiences
- Know who owns your products, no matter where they bought them, with experiences designed to engage customers at every stage of ownership.
- Customers feel seen and supported through proactive support, AI-guidance, personalized content, and maintenance reminders, turning them into brand advocates.
- Turn engaged customers into your most valuable revenue stream by surfacing the best accessory, service plan, or special offer at the right time.
Static vs. Dynamic Ownership
Static = blind spots, no data
Too many brands still rely on clunky, underperforming flows that frustrate customers and capture minimal data, missing the chance to build lasting relationships.
- Customer touchpoints after purchase are lost
- You don't get usable customer insights
- Customers feel frustrated and unsupported
Dynamic = loyalty engine, first-party insights
Registria replaces static moments with personalized, AI-powered experiences triggered at exactly the right time—from onboarding to repeat purchase.
- Customers feel seen and supported
- You capture data that drives revenue
- Ownership becomes a loyalty engine
Meet the Ownership Experience Management Platform
Make customers feel seen, and keep them engaged beyond the sale.
The OXM Platform helps you connect with more customers, even when they don’t buy direct. Using AI-powered insights and real-time triggers, you can deliver timely support, smart offers, and content that turns ownership into ongoing loyalty.
What Dynamic Ownership Feels Like
Help Every Customer Feel Seen
Identify your product owners, no matter where they buy, and capture valuable customer data to build direct, long-lasting relationships.
- 30% lift in identified customers
Deliver the Right Experience at the Right Time
Serve up personalized experiences during the most relevant moments to each individual customer for higher conversion rates.
- 70% increase in merchandise sales
Make Support Feel Effortless
Help customers solve problems faster with always-available digital product guides, how-tos, and support content.
- Customers view an average of 3+ digital resources per interaction
Understand Your Customers Like Never Before
Unlock customer insights specialized for durable brands and unavailable elsewhere to lift business performance.
- 20+ unique insights about your customers
Start Engaging Customers with Relevance
One-size-fits-all doesn’t cut it anymore. Registria’s Concierge platform helps you deliver personal, timely product experiences your customers will love, automatically.
- Automatically tailor experiences for new vs returning customers
- Turn packaging into a smart engagement channel
- Boost revenue with well-timed, personalized offers
- Help customers faster with self-serve tools
- Launch new offers fast, no dev work needed
The OXM Platform instantly recognizes if someone’s a first-time owner or a repeat customer and adjusts the experience accordingly. Every interaction feels relevant, personal, and timely, without extra work from your team.
Your packaging isn’t the end of the journey, it’s just the start. With a quick QR scan, customers can access tips, tutorials, offers, and more.
Deliver well-timed, relevant offers based on what customers own, how long they’ve had it, and real-time activity. This helps to boost loyalty and drive more sales.
Let customers find what they need—warranty info, guides, support—without making a call. It’s quicker for them and easier on your support team.
Need to add a campaign, update a message, or roll out something new? Registria will make it happen to free up your dev team.
Explore Registria in Action
Take a self-guided tour to see how the OXM Platform adapts to your brand, goals, and customers.
The Business Impact of Dynamic Ownership Experiences
From cost savings to stronger loyalty, here’s how brands use Registria to unlock value at every post-purchase moment.
- Identify more customers: Capture more first-party data with seamless product registration.
- Get more 5-star reviews: Ask for feedback at the moments your customers are happiest.
- Cut support costs: Reduce call volume and paper with always-available digital help.
- Drive more revenue: Turn every ownership moment into a chance to cross-sell or upsell.
- Open new revenue channels: Launch extended warranties or paid memberships, branded your way.
- Boost brand loyalty: Deliver smoother, more personal post-purchase journeys that keep customers coming back.
Case Studies
iFIT Case Study
Industry-leading fitness brand connects with more customers and grows post-purchase revenue streams. iFIT is the world leader in innovation, design, and distribution of connected fitness equipment and software. iFIT owns established industry-leading fitness brands NordicTrack®, ProForm®, and Freemotion®.
Cuisinart Case Study
A classic American brand increases product registrations using Registria's best practices. Using Registria's Platform and best practices, Cuisinart increased their identified owners by 68%, transforming data into a powerful asset.
Whirlpool Case Study
Increase owner engagement with a mobile registration experience. Whirlpool, known for innovation, partnered with Registria to boost owner engagement. PhotoregisterSM increased product registrations 50%, driving 300% revenue growth in extended warranties. Mobile registration led to personalized offers and more positive reviews, with ratings jumping from 2 to 4.5 stars.
Shinola Case Study
Luxury products deserve luxury experiences. When Shinola first partnered with Registria in 2021, their top focus was increasing product registration rates to identify more owners and create personalized email journeys for existing customers. Their unique implementation led to owner identification rates doubling and post-purchase email campaigns averaging an open rate above 75%.
Thermacell Case Study
Streamline product registration and expand engagement. Thermacell partnered with Registria to boost customer engagement. Registria's PhotoregisterSM streamlined product registration, increasing rates 7x. Opt-ins for email marketing jumped to 56%. Thermacell leveraged customer data for personalized email offers with 17% click-through rates, driving sales and loyalty.
Related
Registria Celebrates 10 Years
Registria celebrates its 10-year anniversary by reflecting on its transformative journey since 2015 with its award-winning Photoregister™ service, which modernized product registration into a mobile-first experience, resulting in over 45 million onboarding experiences, 24 million preferred communications, up to 180% increase in aftermarket sales, 33% savings on call center hours, and over 30 million personalized SMS interactions, thereby revolutionizing the product ownership experience and strengthening brand-owner connections globally.
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
The article emphasizes that durable goods brands must break down internal silos and unify their systems to provide seamless, personalized, and efficient customer experiences—highlighting that 52% of customers will switch brands after one bad experience and that quick problem resolution increases customer loyalty by 2.4 times—using examples like a frustrating HVAC registration and warranty process to illustrate the urgent need for integrated, customer-focused solutions like those offered by Registria.
Registria First-Party Data Walkthrough
The Registria First-Party Data Walkthrough details a nine-step simulated customer journey for durable goods manufacturers, illustrating how to transform product registration via Smart QR Codes and a mobile-friendly, pre-populated form into an engaging, data-rich experience that leverages the Concierge personalized portal to collect customer insights, provide tailored resources, and drive post-purchase engagement and revenue opportunities.
As AI gets smarter, where does that leave your app?
As AI-powered assistants increasingly handle tasks like troubleshooting, reordering, and maintenance across devices without user effort, traditional brand apps—once valued as digital twins offering convenience and engagement—are becoming obsolete, prompting companies to futureproof their apps as consumer behavior shifts toward AI-driven interactions, with over half of consumers already using generative AI and billions in spending expected to flow through AI-powered systems by 2028.
Smart Ownership Experiences
The Smart Ownership Experiences (Smart OX) approach leverages an intelligent, data-driven platform to create personalized, two-way engagement and meaningful interactions throughout all stages of product ownership, resulting in richer customer experiences, higher satisfaction, increased lifetime value, and greater financial gains for brands through enhanced onboarding, immediate fulfillment, and ongoing opportunities for cross-selling and upselling.
Building a CX Tech Stack for Durable Goods Brands
The article outlines how durable goods brands can build a customer experience (CX) tech stack focused on optimizing the post-purchase Ownership Experience by integrating point solutions like product registration platforms for personalized engagement and branded or generic extended service plan providers to increase loyalty, revenue, and proactive support.