Registria Enhances Concierge with Launch of My Products
Registria has launched My Products, a web-based gateway integrated into its Concierge experience that allows consumers to view and manage all their registered products from a specific brand in one place, enabling personalized ownership journeys, enhancing customer loyalty, and reducing operational costs for brands.
Registria Enhances Concierge with Launch of My Products
New capability offers brands a streamlined way for customers to access all registered products, personalize their customer journey, and maximize ownership benefits.
Denver, CO – Registria, an ownership experience technology company, announced the launch of My Products, a web-based gateway designed to provide consumers with a unified view of all products they registered with a specific brand. As part of Registria’s Concierge experience, My Products removes friction for both the owner and the brand across the full ownership lifecycle, ultimately strengthening the customer relationship, increasing loyalty, and growing revenue per customer while reducing cost to scale.
My Products displays the companies’ brand prominently in a digital location for consumers to view the products they have registered and add more products. It also serves as the gateway for owners to access their Concierge for each product, which displays product information and personalized journeys based on decision intelligence.
“My Products centralizes and elevates the ownership experience, ensuring customers can effortlessly unlock the full potential of their purchases whenever they have a need,” said Heather Wilkerson, Senior Vice President Marketing for Registria. “This new capability makes each brand the hero in the eyes of their customers by eliminating the hassle of juggling various products and the endless search for the right product information.”
Concierge, Registria’s web-based smart digital guide, is designed to eliminate the common frustrations and frictions for the consumer and brand over the lifetime of product ownership. Concierge facilitates an easy onboarding process that collects valuable first-party data and empowers brands to deliver upgraded and personalized ownership experiences through instant and ongoing access to essential product information, offers, and support.
“No more call transfers with customer service,” said Collin Cohen, Chief Executive Officer for Registria. “No more digging for old paper product information either. We focus on improving the customer’s post-purchase experience, which in turn creates strong results and loyalty for brands. My Products addresses the needs of both product owners and brands, establishing a valuable touchpoint that reduces consumer frustration and provides them a better experience by showing customers that brands value them beyond the sale.”
Key Benefits (Consumers)
- Access and view all registered products in one central location
- Add additional products with just a few clicks
- Explore and engage with relevant journeys, such as manuals and how-to-videos for their products
- Secure your account with Two-Factor Authentication
Key Benefits (Brands):
- Reduce service costs by offering on-demand digital support access
- Decrease costs on printed materials by shifting to digital product materials
- Sell more direct to customers with personalized offers including service plans, subscriptions and accessories
- Increase reviews early in ownership
- Grow customer satisfaction, loyalty and repeat purchase
- Integrate easily into existing tech stack
Brands can leverage Concierge with My Products capabilities and many more experiences through the Company’s OXM Platform, the core technology behind these personalized digital customer journeys. Importantly, for those brands with existing account management capabilities, Concierge and My Products can be easily integrated to complement existing global tech stacks to add features and enrich the user experience.
Brands looking to enhance their product ownership experience by providing customers on-demand digital resources can learn more at Registria's website.
Related
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
The article emphasizes that durable goods brands must break down internal silos and unify their systems to provide seamless, personalized, and efficient customer experiences—highlighting that 52% of customers will switch brands after one bad experience and that quick problem resolution increases customer loyalty by 2.4 times—using examples like a frustrating HVAC registration and warranty process to illustrate the urgent need for integrated, customer-focused solutions like those offered by Registria.
Concierge 2.0 Is Here: A New Era of Ownership Experience for Brands and Their Customers
Registria's launch of Concierge 2.0 revolutionizes the post-purchase ownership experience by centralizing the entire customer journey into one hub, enabling brands to engage customers continuously with resources, care, and commerce tools, thereby fostering lasting relationships beyond initial product registration.
As AI gets smarter, where does that leave your app?
As AI-powered assistants increasingly handle tasks like troubleshooting, reordering, and maintenance across devices without user effort, traditional brand apps—once valued as digital twins offering convenience and engagement—are becoming obsolete, prompting companies to futureproof their apps as consumer behavior shifts toward AI-driven interactions, with over half of consumers already using generative AI and billions in spending expected to flow through AI-powered systems by 2028.
Why Centralizing Ownership Resources Is Essential for Consumer Brands
Centralizing ownership resources into a single, personalized customer hub reduces friction by providing easy access to relevant product information and support, enhances self-service experiences expected by 79% of consumers, and fosters long-term brand loyalty by maintaining engagement throughout the entire product lifecycle.
Registria Announces Concierge: Smart Digital Guide for Product Ownership
Registria has launched Concierge, a smart digital guide powered by its Ownership Experience Management platform and intelligent Rules Engine, designed to help brands deliver hyper-personalized, timely, and relevant product ownership experiences that enhance customer satisfaction, loyalty, and lifetime value while reducing operational costs by connecting physical products to branded digital interactions throughout the entire ownership journey.
Smart Ownership Experiences
The Smart Ownership Experiences (Smart OX) approach leverages an intelligent, data-driven platform to create personalized, two-way engagement and meaningful interactions throughout all stages of product ownership, resulting in richer customer experiences, higher satisfaction, increased lifetime value, and greater financial gains for brands through enhanced onboarding, immediate fulfillment, and ongoing opportunities for cross-selling and upselling.