Navi Inc

About Us

Registria, founded in 2012, is a company that leverages expertise, data, and technology to help global brands deliver smart, personalized, and sustainable post-purchase ownership experiences that increase customer satisfaction, engagement, and lifetime value, while fostering a collaborative, diverse, and socially responsible company culture.

We believe in authentic connection and insist on incredible experiences. At Registria, we combine expertise and data with technology to empower global brands to connect with every product owner and give them the best ownership experience possible.

Who We Are

Our Mission, Vision, and Values

Since launching in 2012, Registria has been a leader in product ownership innovation. As a gathering of creative and analytical thinkers—resourceful problem-solvers that think from the outside in—we are dedicated to delivering incredible ownership experiences to brands and their customers around the world.

Vision

We dream of a day when all product ownership experiences are smart, personalized, and valuable for both owners and brands—and serve the greater good.

We aspire to provide solutions that are:

  • Frictionless and easy
  • Intuitive and responsive
  • Fostering open and mutually beneficial two-way engagement
  • Actively sustainable and reducing waste

Mission

Registria is on a mission to equip the world’s most innovative brands with the tools and services to create delightful post-purchase experiences for everyone.

Key outcomes we focus on include:

  • Higher satisfaction for both brand and product owner
  • Increasing customer lifetime value
  • More first-party owner data and insights
  • More engaged owners

Values

At Registria, we love a good challenge and the satisfaction that comes with achieving phenomenal outcomes.

We welcome new faces, new ideas, and fresh perspectives from the entire Registria team.

We are passionate about diversity, equity, inclusion, and always looking for ways we can improve personally and professionally.

Contribution matters here. We pride ourselves on our collaborative company culture, and we’re constantly taking new initiatives to foster growth—for our clients, team members, and our community.

Registria Reach

Community & Responsibility

Registria dedicates volunteer time and financial support to reach and give back to the communities our employees live in. We support one another with a deep commitment to employee well-being, happiness, and quality of life. We work hard and we celebrate too. We’re big on hosting fun team events, socials, and expressing lots of appreciation for our employees.

Registria's Timeline

Company History

From the beginning, Registria has prioritized exceptional ownership experiences, creativity, innovation, and conscious community support.

Early Years

  • 2012: Registria founded in Denver, Colorado
  • 2014: The launch of PhotoregisterSM revolutionizes mobile product registration
  • 2015: Extended Service Plans added to the registration experience, taking value to a new level
  • 2016: PhotoregisterSM launched for Web and Facebook Messenger
  • 2017: Accessories and offers are added to the registration experience to improve the customer buying journey
  • 2018: Voice-Enabled registration launched via Alexa and Google Assistant
  • 2019: Added Text-for-support for easy access to product resources
  • 2020: Global launch of Care programs to support more owners and brands; partnership expands with 140+ brand partners and a wider Care dealer network
  • 2021: Over 20 million product owners chose PhotoregisterSM to register their new products
  • 2023: Registria announces ConciergeSM
  • 2024: Registria announces My Products
  • 2025: Registria announces Customer Profiles; AI-Assistant launched within Concierge
  • 2026: Concierge 2.0 is released

Into the Future

Registria continues to innovate and expand relevant products and services that improve every stage of the ownership lifecycle.

Meet the Team

Registria Leadership

Innovation changes lives when we work together. At Registria, our leadership is committed to creating a workplace ecosystem where everyone feels heard, seen, acknowledged, and appreciated. Diversity drives innovation and inclusivity thrives on transparency.

  • Dan Beltramo — Chief Executive Officer (LinkedIn)
  • Collin Cohen — Chief Business Officer (LinkedIn)
  • Debi Srdoc — Chief Financial Officer / Chief Operating Officer (LinkedIn)
  • Matt Parsons — Chief Revenue Officer (LinkedIn)
  • Vipin Hegde — Chief Technology Officer (LinkedIn)
  • Heather Wilkerson — Chief Marketing Officer (LinkedIn)

Registria Awards

Acknowledgements for Innovation

Registria has received multiple awards recognizing its innovation in product ownership experiences and technology.

Registria Careers

Registria is growing and welcomes new team members. Every employee has a crucial impact on both client success and the company's own growth.

Visit the Registria Careers page to see open positions.